When It’s Just Not About the Music Anymore
Don’t let my title fool you. I’m actually a rock god housed in the uncomfortable shell of some mid-level manager. And I’m fine with that. You want to know why? Because I consider myself a pioneer. You...
View ArticleAn Open Letter from Former Employee Peter Nutovsky
Dear M/C/C, I’m writing to express the hurt and frustration caused by your actions. First we “mutually agree” to end my employment at the agency. Then you maliciously release a video that shows...
View ArticleLooking Ahead to 2013: How M/C/C is Approaching New Year’s Resolutions and Goals
It’s that time of year again… Everywhere you look people are pursuing resolutions for 2013. Gyms are packed, junk food is traded for salads – all in an effort to erase the woes of the previous year...
View ArticleRoad Map for 2013 Industry Events – Oh the Places You Should Go!
January tends to be a month that is characterized by making changes and plans. In addition to New Year’s resolutions that aim for improvement, a sense of urgency to get organized lest we fall behind...
View ArticleWhat to Ask in an RFP
There are many approaches companies choose when selecting a new marketing communications agency. Most will send out a formal Request for Proposal (RFP) form to an assorted list of agencies as part of...
View ArticleKudos to M/C/C, Finalist in PR News’ Social Media Icon Award
We are all super excited around the office at M/C/C because we have been chosen as a finalist in the PR News’ Social Media Icon Awards competition! PR News is a renowned publication in the public...
View ArticleSXSWi 2013 In Seven Tweets
At M/C/C, we’re all about living the unexpected. For some of us that means taking a spring break road trip of sorts every March, caravanning southbound on I35 to meet up with a smallish number of...
View ArticleLindsey’s Grab Bag of SXSWi Awesomeness
This year I was grateful to have my third visit to SXSW Interactive. As is always the case, my brain was bombarded with gobs of information and was inspired in the areas of Web design, development and...
View ArticleSkee-ball® Your Way into Social Media Success
In Skee-ball®, it’s not always about how fast you throw the ball, but the strategic direction you steer it in to earn the highest score at the top. Beginning in 2010, we partnered with Chuck E....
View ArticlePulling back the Curtain: A Tour of the M/C/C Video Production Suite
Visit M/C/C for the first time, and there’s a better-than-average chance your touring party will make its way toward the “House That YouTube Built.” You will wander by the Think Tank, make your way...
View ArticleHow BlogHer and Beyonce Showed Me Why Girls Really Do Rule the World
As one of my former colleagues recommended, I stepped on my flight to NYC on the afternoon of Aug. 2 with my extra purse for swag pick-ups, sensible heels and dreams of bright lights and big city. It’s...
View ArticleHappy Birthday M/C/C
Wow-o-wow! It was Sept. 6, 1986, when I decided to start this full service marketing communications agency in Dallas. Our services at that time included advertising and creative, public relations,...
View ArticleThe Client and Agency Relationship
We all know that the key to successful relationships is effective, interactive communications. This is very true for marketing communications agencies and their clients. It’s like a marriage, or...
View ArticleExperts Discover New Human Organ, Key to Better Marketing
When it comes to how human’s make decisions, modern science has it all wrong. Textbooks will have you believe that decision-making happens in a small part of the brain known as the lateral habenula,...
View ArticleMy So-Called Advertising Life in Account Service
I was participating in a bicycle rally a while back, and near the end of the ride I struck up a conversation with another cyclist. Not knowing each other prior to the ride, we small-talked and...
View ArticleWhat Good Can Come from a Video Tyrant, Several Cameras and Tone-Challenged...
I want to personally apologize for what you’re about to witness. You see, I had this idea along with access to a recording studio, several cameras and video editing equipment. I dreamed up a name for...
View ArticleLooks Aren’t Everything When It Comes To Hot Web Design
By now, you’ve probably seen the TV spot for Squarespace, which promises “Better websites for all.” Or maybe you’ve heard of Wix, which claims to “make it simple for everyone to create a beautiful,...
View ArticleIn or Out? Outside Marketing Communications Agencies vs. In-House Resources
Okay – I admit it. I may be a wee bit biased when writing on the subject of the relative advantages and disadvantages of using an in-house ad agency versus outsourcing to a marketing communications...
View Article‘Mad Men’ Finale Eulogizes Golden Age of Advertising
When I talk to creatives at other agencies or watch Super Bowl ads each year or read industry news, I can’t help but admit a very difficult truth. In many respects, the advertising industry is in a...
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